Media plays a big role in developing our local ecosystem in Lima. Startups benefit from sharing their stories without spending money on marketing. Positive spotlights on founders and their startups can help attract both customers and investors.
Local: I like the Start Up Peru Facebook feed for daily updates on startups and events. They also have good interviews through CafeSUP, like this recent one with Rodrigo Lopez from Arrivedo. Weekly print publications like the Dia 1 section of El Comercio and SemanaEconomica often have sections dedicated to startups. Gan@Mas is a monthly magazine that spotlights ecosystem actors and provides summaries of events. It also has a digital subscription.
International: I encourage entrepreneurs and ecosystem actors to share their stories to a wider international audience as well. Sites like LatamList, PulsoSocial, and LAVCA are always looking for good content and news about regional expansion and fundraising rounds.
We can be proactive in reaching out to media so that the rest of Latin America learns more about the growing Lima startup community. Founders are busy, so mentors and investors can help by writing articles and connecting them with media to get the word out more effectively.