Startup Metrics – Revenue

Revenue should be a straightforward metric. Unfortunately, it’s not. It often takes unnecessary time away from a fundraising pitch to understand how a startup makes money. Being vague on numbers and sharing confusing or, wrong metrics, is an easy way to get investors to tune out. Instead, build trust by using the right metrics. Continue reading “Startup Metrics – Revenue”

Startup investor pitfalls

I recently spoke to Fernando Langschwager about his startup,  After a short time, he looked at me and told me I was asking the wrong questions. For novice startup investors like me, it is easy to fall into the trap of evaluating startups from the wrong perspective.  I spent the rest of the chat with Fernando listening to his views on where I was getting off track and he helped me come up with three pitfalls startup investors fall into: Continue reading “Startup investor pitfalls”