The pitch deck – forwards and backwards

There a lot of great pitch decks out there for founders to use as references. Pitch decks don’t need to be fancy, but they should tell a story and be fun and inspiring, like this Dropbox pitch deck.

Forwards: Investors are used to looking at pitch decks, so following a specific order and making sure to hit key points is helpful. I usually refer founders to these two outlines:

These templates have this more traditional order:

  1. Problem
  2. Solution
  3. Market size
  4. Competitive landscape
  5. Product
  6. Business model
  7. Team
  8. Traction
  9. Projections
  10. Funding round

Based on these two templates, I have put together this version in Power Point, that founders in Peru can use as a baseline to get started.

Backwards: Another option is to re-order the key points above by starting with traction and team. This works well for startups that have a full team, traction, and are at a key inflection point. I got this idea from Diana Castañeda, of LIQUID Venture Studio, who recently shared this template with me:

The first two slides are  traction and team – backwards from the first two templates above. This can a be a powerful way to get people’s attention and break the ice if you are just getting to know your potential investors. It can get a little awkward when founders go through most of their pitch and still haven’t presented themselves formally. In a market like Peru, where trust is paramount, starting with a more personal intro with team background can be effective.

What other tips or templates do you recommend for founders?

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