Startup Toolkit

Below is a list of of Ruta Startup posts organized for wherever you are on the Ruta Startup! Many of the posts are authored by startup founders.

Starting out:

• Idea
• Market
• What is a startup?

Building your team:

• Networking, Maria Velez
• Culture, Alex Mayor 
• Wellness, Valeria Reyes
• Offsites, Oriana Fuentes 
• Boards, Jose Garcia Herz
• Org Charts 

Raising money:

• Preparing a seed round, Nicolas di Pace 
• Teasers/One-pagers
• Pitch Decks
• Finance for Fundraising, Enzo Cavalie
• How does venture capital work?, Sully Siucho
• Cap Tables
• SAFEs
• Legal costs, Luis Narro

Measuring and sharing success:

• Monthly updates 
• Cohort Analysis
• GMV vs. Revenue
• Measuring scale
• Impact
• Storytelling

Scaling up and out:

• Regional Expansion
• International HoldCo’s