Startups have a lot of metrics. It is easy to get lost. The North Star Metric may be the most important, but don’t forget about active paying users, unit economics, MRR, NPS, all while you grow 10% a month.

For founders, measuring everything can be overwhelming, and makes it difficult to manage pitch meetings with potential investors. Venture capitalists want you to know your numbers, and expect you to determine which are the right ones to measure for your business model and stage of growth.
Here are some ideas for how to organize your metrics, and thought process:
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