The Peru startup ecosystem has consistently seen women hold critical leadership roles. Most importantly, they are leading top performing technology startups. A few have recognized internationally and others have raising venture capital.
Family offices, a principal actor in the Peruvian asset management industry, have largely been absent from the Lima startup ecosystem. The local startup movement has seen significant investment from the government, angel investors, and regional venture capital funds – local family offices represent the next rung on the ladder.
Raising money for startups is hard. Harder still if you start in Latin America where there are still only a limited number of funding options. This effects how founders should consider the fundraising process.
Founders can focus on optimizing resources of talent, support, advice, contacts and money, in order to maximize future options. You will eventually reach the milestone you seek, but probably not in the way you thought when you first set out.
When preparing to raise and investment round from venture capital funds it is helpful to prepare materiales ahead of time. Many funds have similar due diligence processes and being organized is a clear signal that you are ready to take on capital. Investors rarely see how founders run the day-to-day operations so how they manage the fundraising process is usually investors only window into how founders execute.
A data room, or shared folders, is a common practice for running a financial transactions to share information. You can control who sees what and when they see it, while at the same time being transparent and efficient.