Author: Greg Mitchell

Startup Metrics – Revenue

Revenue should be a straightforward metric. Unfortunately, it’s not. It often takes unnecessary time away from a fundraising pitch to understand how a startup makes money. Being vague on numbers and sharing confusing or, wrong metrics, is an easy way to get investors to tune out. Instead, build trust by using the right metrics. Continue reading “Startup Metrics – Revenue”

Startup investor pitfalls

I recently spoke to Fernando Langschwager about his startup, Aprendiendo.la.  After a short time, he looked at me and told me I was asking the wrong questions. For novice startup investors like me, it is easy to fall into the trap of evaluating startups from the wrong perspective.  I spent the rest of the chat with Fernando listening to his views on where I was getting off track and he helped me come up with three pitfalls startup investors fall into: Continue reading “Startup investor pitfalls”

Valuation Benchmarks

Comparable transactions are a great benchmark for founders and investors and one way to get comfortable with a startup’s valuation as it is raising capital. There are many ways arrive at valuation and a range of values using multiple methodologies often provides more comfort than a fixed number extended out to various decimal places. Continue reading “Valuation Benchmarks”

Service providers for startups

Startups are often looking for expert opinions on legal matters, technology and capital raising. PECAP has published a helpful list here: Directory of startup service providers in Lima. The list has contact information for some companies that have worked with startups before and have good references. Continue reading “Service providers for startups”

Startup Metrics – GMV

Startups que han logrado tracción de usuarios y ingresos pueden empezar a hacer un seguimiento de sus KPIs (key performance metrics) y KFIs (key financial metrics). Founders escogen las métricas que son las mas relevantes para su startup. Las métricas pueden variar de una startup a otra y para la misma startup durante su trayectoria.  Founders deben compartir esas métricas claves con sus equipos e inversionistas. Continue reading “Startup Metrics – GMV”