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Category: Community
Who do you follow?
There is no one go-to place for information on the Peru startup ecosystem. Instead there are multiple “nodes” sharing ideas, opinions and events. That is a good thing and creates the positive ecosystem effect that will help startups grow.
On the right hand side of this blog there are links to key resources of information I refer to regularly. Below, is a list of the founders, investors and thought leaders that I follow. Most are on twitter. Some, specified below, use LinkedIn or Facebook.
To read what founders think:
- Patrick Wakeham a founder and investor that gives sharp opinions on best practices in early stage startups
- Mariana Costa shares views on global impact and technology.
- Ragi Burhum writes,mostly on Facebook and also El Comercio print edition, about what we as an ecosystem can learn from Silicon Valley.
- Monica Chavez of Andina Art (on LinkedIn and Facebook) writes about her journey as a founder in Cusco and Lima.
- Martin Baes Nuñez shares about his journey with GetLavado in Bogota and Lima
- Pedro Neira is an avid reader of startup books who shares his ideas
- Eddy Wong posts on technology and is a great resource for CTOs
To see what specific Peru startups are doing: Joinnus, Laboratoria, Crehana, and Blazing DB
To get a pulse of the local startup community and learn about events: StartUp Perú, EmprendeUP (Twitter and LinkedIn), Endeavor Peru (Twitter and Facebook), Wayra Perú, and Angel Ventures Peru (Twitter and Facebook)
To connect with active members of the Peru startup community: Arturo Coral (and LinkedIn), Charlotte Ducrot, Giancarlo Falconi (LinkedIn), and Jaime Sotomayor. All have wide reach and post information and resources. Local investors that post regularly on LinkedIn are Jose García Herz, Lucho Lira and Javier Benavides.
To learn from local thought leaders: Sergio Rodríguez (innovation and economic development), Marlene Molero (diversity and gender), Javier Salinas (Fintech), Oscar Montezuma (legal), Alvaro Castro on LinkedIn (legal), Andres Benavides (startup best practices), and Gonzalo Villarán (innovation and public policy)
To connect with the regional startup ecosystem: Susana Garcia-Robles (IDB Lab), Andrés Fontao (Finnovista), Federico Antoni (ALLVP), and Nate Lustig (Magma Partners)
This is the list where I go for information and ideas. What other people or sources should I be following?
Let’s pay startups faster
Cash from clients and users in the best way to finance a startup. Founders avoid giving up equity, spend time talking to clients not investors, and get a clear validation signal for their solution.
There are working capital tactics that startups can use to improve cash management. I wrote some ideas here that included tips Saul Chrem of Xertica in Peru had passed along. US-based mentor Greg Dickens highlights in Go Fund Yourself to some ways to “hold onto your cash longer and get paid quicker.”
In Peru and the rest of Latin America, this is often easier said than done, due to the leverage corporations have when negotiating with small and medium-sized businesses, including startups. Fernando Calmell del Solar and ASEP are leading the initiative to promote legislation that would require companies to pay small and medium business in 30 days. It is called “Pago 30 Días” and is a concept that is making progress in other countries in the region.
Angel investors are a key stakeholder in this cause. Many work as C-level executives and directors at corporations in Peru. They have a front seat both as investors watching startups’ runways shortened by growing accounts receivable accounts and at corporate board meetings making payment policy decisions.
#Pago30Días is an initiative that all stakeholders in Peru’s startup community can get behind. You can show your support for the cause by voting here.
A Series A
If there was any doubt that Peru is a dynamic player in the regional startup ecosystem, Crehana has put that to rest. Continue reading “A Series A”
Lima Landing
Over the past few years, global startups from the U.S. and Spain, including Uber, WeWork, Cabify, Glovo have quickly built up teams in Peru . Continue reading “Lima Landing”
My favorite night of the year
I enjoy DemoDays. Founders get five minutes to present to 50 (or over 100!) people the startups they dedicate every waking hour to building. It’s not the full picture of who they are, or the potential of the startup, but it’s fun, and a great way to get people together. Continue reading “My favorite night of the year”
How do programmers in Peru rank?
Three years ago, Peru wasn’t on the map when it came to software development. HackerRank didn’t even include the country in its 50 country country leaderboard.
This is starting to change:
- Today, HackerRank has top Peruvian programmers on its individual leaderboard.
- U.S. startups HackstackTV and AmigoCloud have job postings for Lima-based positions.
- TopCoder’s leaderboard has Peru ranked 21 out of 23.

TopCoder Country Ranking
Peru’s increasing attractiveness as a source of programming talent could be due to two factors: (i) a growing talent pool and (ii) the comparatively low cost of hiring talent. A recent StackOverflow report indicates that 33% of programmers in Peru are looking for jobs. This is good news for employers since median salaries for developers in Peru are around $13,000 annually compared to $17,000 in Mexico.

Scale-ups making a mark
Crehana, Tekton Labs and Xertica are making a big impact on Peru’s startup scene. These scale-ups are led by tech savvy founders who have proven ability to scale their companies.

The companies are:
- Hiring top-talent
- Growing their teams quickly
- Expanding regionally with operations and customers outside of Peru
- Building business that generate cash
- Attracting interest from regional and global investors (Salesforce Ventures and Endeavor Catalyst invested in Xertica)
- Led by Endeavor Entrepreneurs who are giving back (Kenneth Lopez of Tekton Labs is the Endeavor Entrepreneur of the year in 2018 for his hours giving back to other founders and Saul Chrem of Xertica is a board member of startup Quantum Talent)
This is good news for our startup ecosystem. Based on a recent Endeavor Insight(1) report, “entrepreneurship communities become productive by generating a relatively small numbers of companies that reach scale.” By building these companies, founders Diego Olcese, Kenneth Lopez, Saul Chrem and Luis Arbulu are playing a part in making Lima a productive entrepreneurship community.
Corporates in Peru look to startup founders for help
Yesterday fans of Universitario, a historic football team in Peru, became fans of Joinnus, a once-small startup launched in Lima. The fans used Joinnus’s ticketing platform to purchase 30,000 seats in 10 hours. This beat the previous record, for a Peru national team game, of 72 hours.

Joinnus is one example of a startup that a large corporate player in Peru has invested behind. In 2017, Grupo RPP, a large media company, backed Joinnus’s tireless founders Carolina Botto and Domingo Seminario with a financing round.
In another example, BCP, the largest bank in Peru, announced it had teamed up with the startup Culqi to help improve the bank’s payments platform. Culqi is led by Amparo Nalvarte and Nicolas Di Pace, who launched the startup after graduating from Universidad del Pacifico.
These founders are teaching some of the biggest corporations in Peru how to innovate and scale. Technological disruption has come to traditional sectors like media, banking, and retail in Latin America. Even the most dominant incumbent players are turning to startups. Learning from startup founders is one way, and perhaps the best way, for them to stay ahead.
This is exciting for Peru’s startup community. Even with the odds stacked up against startups, founders do have a chance to make it big – 30,000 adoring fans big.
It takes a village to raise a startup in Peru
Building a successful startup in Peru is hard enough. You don’t need to try to do it all alone. There are many free resources available and people willing to help you on your journey. Continue reading “It takes a village to raise a startup in Peru”