Startup founders are used to thinking big and building projections of exponential growth based on highly scalable business models. Weekly, monthly, and annual projections are the typical guideposts for determining whether execution is on plan. Unfortunately, the Covid-19 pandemic has caused projections to go out the window.
Today, some much remains uncertain that it is impossible to accurately project what will happen. Startups need a new set of guideposts to determine what is happening and make crucial decisions on what need to be done.
Continue reading “Scenario planning”