Author: Greg Mitchell

Below is a list of of Ruta Startup posts organized for wherever you are on the Ruta Startup! Many of the posts are authored by startup founders.

Continue reading “Startup Toolkit”

A teaser, or one-pager, is a great way to share a startup’s story and value proposition. The purpose of a teaser is to spark interest and lead to a meeting.

Continue reading “Teasers: the CVs of Startups”

A standard rule of thumb for startup selection processes in Latin America is 100/10/1. Out of every 100 startups reviewed, 10 are selected for further evaluation and 1 receives financing. These ratios can be observed across the capital stack – from accelerator programs to later stage venture capital funds.

Continue reading “The 100/10/1 funnel”

My first lesson in startup idea generation came from Ricardo Espinoza during the Lean Startup Machine workshop: get out of the building. In order to create products people want to buy, founders need to leave the office, get in front of a lot of potential customers, and get instant feedback.

Continue reading “Get out of the country”

Creating org charts, or organigramas (sounds much better in Spanish!), presents challenges for startup founders. In initial startup stages, team members take on multiple roles. Later on, the team grows quickly, but somehow has to increase output per person.

Continue reading “Organigramas for startups”